Referral sources are an essential component of a law firm's marketing and growth strategy. While some referrals may come organically, they are generally not enough to sustain a law firm's business. By managing your referral sources, you can strategically collect data to determine which sources are the most effective and which may need to be dropped.
There are both online and offline referral sources for attorneys, including online directories, word-of-mouth recommendations, and professional networks. To manage your referral sources effectively, Lawcus provides easy-to-use tools.
Adding a new referral source
To add a new referral source:
Click on the "Leads" tab on the left-hand menu
Select "More Actions," then choose "Lead Sources" from the dropdown menu
Enter the new referral source in the empty field and press "Enter" on your keyboard
Editing existing referral sources
To edit an existing referral source:
Click on the pen-like "Edit" icon in front of the desired referral source, then move the cursor to the field you want to edit
Make your changes and press "Enter" on your keyboard
Deleting a referral source
To delete a referral source:
Click on the delete icon in front of the source you wish to remove. With these tools, you can easily manage your referral sources to help grow your business.